Career & Work Life Matters, ISSN 2150-6299, Vol 3, no. 20
Use Social Media More Effectively
for your Career & Job Search.
If you are like most people, you have a lot of questions when it comes to using social media effectively for career development and job search. Read this issue to learn about 3 common mistakes to avoid.
In previous issues, we have visited some of the major platforms such as LinkedIn, Twitter, and Facebook, and discussed specific ways to use them for career purposes.
If you have not yet had the opportunity to get started, or have lost momentum, download this free worksheet to create or refine a social media strategy that is personalized for your needs. Answer just a few questions to simplify the process and make it more manageable.
#1. Not having a purpose
There are many reasons why you might want to use social media. If you are just getting started it is essential to be focused. Your goals may change over time, but if you try to do everything at the beginning, you are likely to feel overwhelmed. Thinking about what is most important will also help you to select the most appropriate platform.
#2. Not Paying Attention to Guidelines
More companies are adding social media policies to their other communication policies. Be sure to review your company’s guidelines if you are sharing information in a public forum. Your company may have a different view of what is acceptable.
It is also important to consider your own preferences. There are many choices to make, such as the type of information you share, and who you connect with. Consider your goals, personal style, and field of work. Check your privacy settings on the platforms you are using on a regular basis.
#3 Taking A Binge Approach
In general, you need to participate consistently to get benefit from using social media. This is one of the biggest challenges for most people. It is not easy to find the time. If you have 45 minutes, it will be more effective to participate for three 15-minute sessions, than for one 45-minute period. More often than not, you need to rearrange your schedule. However, if you are clear about your purpose and do some planning, it is much easier to be effective in a manageable amount of time. Here is the worksheet again for your convenience.
Although there are tools that you can use to automate part of the process, they are not always effective. You need to test them out with your audience. Social media is about getting to know people and building relationships. This requires that you are available for interaction.
Questions & Comments
Share your successes and challenges in using social media for your career below.