Career & Work Life Matters, ISSN 2150-6299, Vol 4, no. 7
Get More from your Social Media Use
|Social media is becoming increasingly important in the career landscape. If you are not yet using it, or wondering how to use it more effectively, check out this issue. Take these 3 easy steps and complete the worksheet to develop a personalized strategy that fits your career goals.|
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Three Easy Steps to Using Social Media to Support your Career
There is no doubt that social media is an increasingly important part of the career and hiring landscape. For instance, a survey by JobVite found that nearly all (92%) the recruiters in their survey used, or plan to use social recruitment.
Are you currently using social media to support your career? How informed do you feel? This area is one that changes quickly and can be confusing. It is important remember that social media is a tool. As such, you will get more benefit if you are intentional about its use.
To Share or Not to Share
Clients are rightly concerned about what to post. How do you decide what information is appropriate? A good rule of thumb is to regard everything you post as a permanent record. Searching candidates’ profiles is now common practice as part of the hiring process. It is important to be intentional about what you post and how you engage with social media. When you communicate in writing you don’t have the advantage of immediate feedback that comes form face to face interaction.
Read the 3 steps below and then download the worksheet to get started or improve the effectiveness of your current use of social media.
1. Identify your primary target audience.
Making choices about which content is approporiate will be much easier if you have a primary audience in mind. Your choice will depend on what you want to achieve. Do you want to be build your reputation within a particular area of expertise? Do you want to expand your peer professional network in other companies? Are you interested in moving into a new area within your field? Do you want to advance within your current field? Do you want to relocate? Make it easy for your skim-reading audience get to know you by clearly targeting your message. One of the advantages of social media is its flexibility. As your goals change, you can adjust your strategy.
2. Identify Topics of Interest
Successful social media use requires audience engagement. As in face-to-face communication two-way-communication is an integral part of the process. Relationships take time to develop but will be easier if you begin from a position of shared interests. Once you have identified your primary audience, spend 5-10 minutes brainstorming topics of interest to them. You can add to your list as you go, and refine it based on the response you get to the information you share. Over time you will learn what generates the most interest.
3. Monitor your Reputation
You can control what you post. But it also advisable to monitor information from other sources that may influence your reputation. One thing that everyone can do is to set up a Google alert for your own name. You can use this tool to automate the process of Google searches for relevant information and get regular email updates that make monitoring simpler and less time-consuming.
If you would like additional information there are several helpful articles on Job-hunt.org.
Here are 2 that you may be interested in even if you are not yet actively using social media for career purposes.
- Which sites to participate in: An overview of the different sites by Joshua Waldman
- How to Get Ready : Preparatory steps by Susan Joyce.